M!WORK
LIVE ACTION, DESIGN & BRANDING
GET CAUGHT UP- 60SHOWTIME
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In a stylizes take on timeless classics like James Brown, Michel Jackson, Fed Astaire and Marvin Gay Showtime Network and pop star Usher use his irresistible music to promote his “One Night One Star” live concert.
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SATURDAY NIGHT FIGHTSHOWTIME
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In this Sho-Box re-brand the music to “Saturday Night’s Alright For Fighting” song by ELTON JOHN sets the stage for a fantastical bigger than life look at the fight game.
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DYSFUNCTIONSHOWTIME
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Showtime Networks wanted the word out. They wanted the word in air. They wanted the word on the street. They wanted the world to know Chris Titus’ one man show, “Norman Rockwell Is was Bleeding” was a dysfunctional mess.
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COMMUNITY/BARBERSHOPSHOWTIME
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You take a seat in the barber’s chair to get yourself together and you get tuned in for the TV spin-off of the movie franchise “Barbershop”. The goal for the premium cable network Showtime: Was create something simple, fun, and memorable, help frame the Black “Community” as a happy place for everyone.
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COOL TVVIBE/SONY/TRISTAR
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The Series launch spot… A pop culture tricked out sizzle – showing off tends, a leap from the dramatic to the funny; from the current and stylish to the campy and throwback; hand drawn graphic illustrations over gold painted characters, big kids riding oversized toy car, mechanical bull rides and space astronauts in plastic suits. Delivered is an edgy, high tech, off fashion parody on a hipster’s spin on Gen-X Millennial cohorts having fun.
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MLB ALL-STAR CRUCIBLEFOX SPORTS
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“It is a place like no other, and all that aspire to greatness must pass through it…” Fox Sports goal for this multi-award winning spot was to showcase as many marquee players as possible who were likely to appear in that year’s All-Star Game.
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NFL SUNDAYFOX SPORTS
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NFL greats John Madden, and Terry Bradshaw, one up each other over a large turkey leg and a slab of barbeque ribs.
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KOBE/SPIN/CARNIVALFOX SPORTS
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This is how Fox Sports broke down Kobe Bryant’s signature Spin Move with their own shifty take on supreme basketball artistry.
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SHAQ/STRONG MAN/CARNIVALFOX SPORTS
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A high striker, also known as a strength tester, or strongman game, is an attraction used in funfairs, fundraisers and carnivals. Add Shaquille O’Neal to the equation and this is what we have.
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BLUEPRINT OF BASEBALL FOX SPORTS
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We celebrate our favorite American pastime with wireframe art illustrations in the style of vintage architectural blueprints and a stylized graphic matrix in a diagnosis of the game of baseball.
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NASCAR/BUSBYFOX SPORTS
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We used surreal imagery to hook the audience. “Did I really see what I think I saw?” A step into the fantastical, what if the NASCAR cars moved like the dancer in a musical choreographed Busby Berkeley movie? And if that’s how the cars moves in the NASCAR on FOX promos I can’t wait to see what they bring to the race itself.
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SLOW-MO PITCH/CARNIVALFOX SPORTS
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Slow motion (commonly abbreviated as slow-mo) is an effect in filmmaking whereby time appears to be slowed down. We captured a 98 mph fast ball traveling direct to lens, then suspending it in time not by using the fastest recording camera in the world at a rate of 5000 fps but with timelabs photography and the animation of an actual baseball spinning on a drill in order to achieve the photorealist appearance of a very high-speed frame rate.
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NFL GAME DAY/PHIL SIMS ESPN
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It is all about the writing and comedy styling of this series of spots. Set on a very simple white stage background, one stool, and a microphone stand, Phil Sims gives us his best funny impersonation.
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NFL GAME DAY/CHRIS MORTIENSEN ESPN
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It is all about the writing and comedy styling of this series of spots. Set on a very simple white stage background, one stool, and a microphone stand, Chris Mortiensen gives us his best funny impersonation.
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COMMERCIALS/DIRECT TO CLIENT BRANDING
WINNER TAKES ALLNIKE
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Nike brought Kobe Bryant, comic Mike Epps and DJ AM together in a “Winner Takes All” game of Horse, The grand prize, Kobe Bryant’s signature shoe.
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GET CAUGHT UPGAP
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In a stylizes take on timeless classics like James Brown, Michel Jackson, Fed Astaire and Marvin Gaye the GAP and pop star Usher use his Irresistible music to “Get Caught Up”.
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NIKE INNOVATOR SERIESNIKE
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Nike has collaborated with this very cool dude from The Roots; he is their drummer and has an afro bigger than a pumpkin. Hip Hop’s Quest Love and NBA all-star Andre Iguodala unveil the ‘Questo’ shoe, talk shop, explore how Nike thinks about design and find new ways to express creativity and breaths success as part of the Nike Innovator Series.
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SHE/USHER FRAGRANCE LIZ CLAIBORN
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Usher represents passion and commitment to positive expression. The U-’SHE’-R… fragrance has a soft and sensual femininity. The overall effect is as modern and unique as the music USHER embraces and shares with the world.
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LIFE NIKE
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In seeking the perfection of happens, living life is the only sanctuary. Nike basketball can be spectacular – So we placed players on a court fill with unimaginable eccentric elements: A 50’X50’ mirrored wall, 3 inches of water, icicles for a net, glass basketballs, firemen standing defense with live hoses; and then we asked the players to go play, but keep one thing in mind — look to your future because that is where you were going to spend the rest of your lives…
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Highly stylized live action, in-camera EFX and integrate brand messaging.
EXTRA SCRIPTED, REALITY, MUSIC, BTS & TITLES
SCRIPTED
HUMPTY’S BIG BREAK SESAME STREET PBS SCRIPTED
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Humpty Dumpty is at a football game when an injured player needs replacing. This could be Humpty’s big Break, but Telly’s in a tizzy because Eggs + Football just don’t mix. Will Humpty be able to play and save the day?
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BABY BEAR’S BABY DOLL SESAME STREET PBS/SCRIPTED
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What’s the word on the street? Embarrassed! Baby Bear is caring for his baby doll, when he notices the viewer. Feeling embarrassed, he tries to save his reputation by claiming the doll belongs to Curly Bear and is being a good brother by playing with her (though Curly doesn’t know what he’s talking about). He hides the doll behind his back when Telly arrives to show him his new toy – a large bulldozer. Baby Bear puts his doll in her stroller, consoles her and goes to play with Telly
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REALITY
THE COME UP iTUNES BEATS MUSIC
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The Series. Pop culture tends to show off the riches one has. But there is more to success than money. The Come Up will be a show about the innovators from the fringe. The misfits, the eccentrics, and the originals who play by their own rules making the world a better place. “However vast the darkness, we must supply our own light.” Stanley Kubrick 1968
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CHAIRMAN OF THE BOARD iTUNES BEATS MUSIC
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A hit can say a lot… Like, let’s be adventurous, carefree, confident, commanding, witty, honest, sexy and loved — And, sure, putting skydiving on your bucket list is high up there, but having an intimate conversation with the producer of your favorite song may lend credence to one of the more memorable moments of one’s lifetime. Dr. Dre talks with iconic music producers about how they create the soundtracks for our lives. Conversations about great hits and the intangible similarities faced at the apex of musical perfection!
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THE NEXT EPISODE INTERSCOPE RECORDS SHOWTIME
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Forget American Idol! Showtime Television and Interscope Records are looking for America’s next great rapper. Loosely described as a reality version of the rap battles in the movie 8 Mile, The Next Episode’ follows the trials and triumphs of undiscovered rappers from across America struggling to become the country’s top MC. In each city, the field has been narrowed down from hundreds of rappers to the top two battlers striving to be the “next.” Each one-hour episode will showcase two emcees in their respective cities (Atlanta, Los Angeles, Detroit, Philadelphia and New York) in a lyrical war, ending in a final battle in front of peers, with special guest DJ’s and MCs officiating. The series will culminate with a massive winner-takes-all freestyle rap battle showdown finale in Los Angeles.
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BTS & TITLES
MAKING OF NIKE’S WINNER TAKES ALL
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We take a look behind the sense. Nike brought Kobe Bryant, comic Mike Epps and DJ AM together in a “Winner Takes All” game of Horse, The grand prize, Kobe Bryant’s signature shoe.
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BEHIND THE SCENES USHER’S FRAGRANCE AD FOR LIZ CLAIBORN
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A look at how Usher’s fragrance was created. Usher represents passion and commitment to positive expression. The U-’SHE’-R… fragrance has a soft and sensual femininity. The overall effect is as modern and unique as the music USHER embraces and shares with the world.
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NEW LOOK FOUNDATION USHER&TURNER BROADCASTING
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In a stylizes sizzle reel Usher’s New Look is described as dedicated to engaging disconnected youth in finding a path to leadership and career, it is here to inspire kids all around the world.
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THE NEXT EPISODE OPEN INTERSCOPE RECORDS SHOWTIME
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Here we have the opening titles to America’s next great battle rapper show. Loosely described as a reality version of the rap the movie 8 Mile, The Next Episode’ follows the trials and triumphs of undiscovered rappers from across America struggling to become the country’s top MC.
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SUPERHERO MOVIE TITLE DISNEY
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Filmmaker Creig Mazin asked director Moses Edinborough to design the opening titles of his 2008 comedy spoof film, and Moses decided to photograph the superhero suit in extremely close angels as if an aerial view that swept across the material like a camera crane traveling across an empty landscape and Moses do it with a comic, slapstick feel.
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YO! MTV RAP OPEN MTV
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Titles for the daily rap show on MTV with Vee-Jays Dr Dre & Ed Lover. A fun look at hand made graphics, the turntable, and the comic antics that took place on the show. This show is where Moses cut his teeth as a director in show business.
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MUSIC
THAT’S MY WORD/COULD THIS BE LOVE ONE CHANCE JIVE RECORDS
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Music video, love triangle, band performance and video clips from the Usher and Kevin Heart movie “In The Mix”.
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WITHOUT YOU CHARLIE WILSON/MAJOR RECORDS
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Music video, love story and performance by R&B legend Charlie Wilson.
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