In seeking the perfection of happens, living life is the only sanctuary. Nike basketball can be spectacular – So we placed players on a court fill with unimaginable eccentric elements: A 50’X50’ mirrored wall, 3 inches of water, icicles for a net, glass basketballs, firemen standing defense with live hoses; and then we asked the players to go play, but keep one thing in mind — look to your future because that is where you were going to spend the rest of your lives…
Highly stylized live action, in-camera EFX and integrate brand messaging.
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